FOR THE MMO CUSTOMER
Since the first computer game sold the community of people who play them have been referred to as “gamers” or “players”. To many this is simply a descriptive label, but to others it is a denigration which overlooks the much more important description of “paying customer”.
With more than half of all computer games created not making a profit it is clear that the industry struggles to understand what its customers want. The MMO industry has gone on to worsen this relationship between supplier and consumer. Some games cobble together weak concepts and ineffective game mechanics and attach a huge franchise to it knowing that those who love the franchise will try the game. Others have created worthwhile games only to turn blindly away from the most blatant feedback and make the most obvious mistakes.
The Lascivio Design does not create a computer game – it delivers an entertainment service. At every stage of development, in every aspect of design, in each detail of delivery the Lascivio Design focuses on the user experience above all else. What this means to the customers is that your game experience, for which you part with your hard earned cash, is that we are trying to maximise.
The Lascivio Design creates a dynamic universe which evolves in response to what the player community does within it. This happens in a controlled manner, within boundaries like we have in the real world. These changes are not only slow long term effects, but many are immediate events.
Players in the game are not spectators to the story, nor are they merely roleplaying a pretend persona in an imaginary tale. The Lascivio Design caters for true dynamic storytelling of the player’s character in the game universe. In addition the design provides an evolving metaplot much like a well crafted television series, with details of the story elements being uncovered in game by the players themselves.
However even the best games are not perfect for everyone, and one person’s delight is another’s displeasure. The Lascivio Design offers the opportunity to interact with its universe at whatever level you desire. Those who are interested in the story can explore it, whilst those who are interested in advancement and power ladders can concentrate on that instead.
The Lascivio Design represents a significant revolutionary change in online entertainment. An evolving universe, a multi-layered story and intelligent game mechanics – all with the user experience as the primary concern.