THE LASCIVIO DESIGN - OVERVIEW
From what reality TV has done in broadcasting, and what social networking sites (MySpace and YouTube) have done on the Internet, we are seeing that people want to entertain, and be entertained by, other people. From the original one-way stream of push media, to the user-choice of pull media, we now find the demand is growing for this inter-media entertainment. Lascivio understands and embraces this paradigm shift to provide the new frameworks required.
The Paradigm
In today’s online multiplayer games the user experience is sterile, and the players follow a pre-created story experience that is identical for everyone. They have no effect on the game, it ignores the players completely as they “join the dots” in their game experience. The industry force feeds this experience to their customers, creating an ever-growing list of failed copies of the same formula.
Entertainment has traditionally been about the creativity of the few, hopefully enjoyed by the many. However, with Lascivio it is the user experience that is the ultimate product of entertainment. The production is what we put on the screen, but the art is in how we make the audience feel.
A New Philosophy
Lascivio believes that the user experience can be defined, predicted, and therefore engineered. This is the reverse of the creativity-based methods typically used today. By focusing on the user experience we deliver what the customer wants in every detail of their entertainment. It is the engineering of entertainment.
Lascivio is about creating frameworks and environments, mechanisms that support and encourage player interaction at all levels. The Lascivio Design offers a dynamic and evolving universe where nearly all activity is driven by, or affecting, other players.
The Bigger Picture
The Lascivio Design is the formula for sustainable audience immersion in film and online game entertainment that leads both industries a revolutionary step forward. The Lascivio Design is not just a game or a film, it is a business model for an entertainment service that reaches deeper into the hearts and minds of the audience than ever before. It is a complete franchise management program.
By indentifying the binding forces of emotional involvement we maximise the value for the audience. The user finds, creates and attaches to their own key reasons for enjoyment. They remain connected because they are empowered, because this empowerment causes them to invest, and because their investment has true worth.
For the Lascivio audience, immersion becomes involvement, creativity becomes expression, and consumption becomes ownership.
Entertainment has come full circle.
To learn more follow the links above to your area of specific interest, or Contact us for more information, and a confidential glimpse of some of the secrets of The Lascivio Design.