FOR THE INVESTOR
The Massively Multiplayer Online Game (MMOG) offers a recurring revenue stream in addition to the traditional shelf sales of the retail distribution. Due to this huge potential there are many would-be investors entering this market, but nearly all are pinning their hopes on a copy-cat approach of what appears to work today. Most MMO projects began in 2005-6 have since been cancelled by their developers.
Lascivio takes the guesswork out of project design by first understanding the true desires of what is a rapidly evolving market. In an industry which revolutionises every decade it takes more than a good idea or popular brand to bring financial success.
The Lascivio Design provides several additional revenue streams beyond subscriptions as well as mechanisms for increasing the revenue-per-customer. The emphasis on client satisfaction helps minimise churn.
Subscription Revenue: This is maximised by offering valuable enhancements to the play experience with several “add on” features and benefits for a few dollars more per month.
Advertising Revenue: In-game advertising mechanisms are included to allow external marketing to reach the elusive online game player demographic.
Client Longevity: Churn is a huge challenge in the MMOG industry, and the Lascivio Design counters this by providing a far more absorbing game experience. In this design there are no “diminishing returns” on game enjoyment which occurs in the later part of existing games.
Inactive Account Revenue: The Lascivio Design not only caters for but encourages maintaining subscription even when the player is not actively participating in the game. This facilitates an easy return to the game and maintains revenue even if they actively play other games.
Cross Media Funding: The Lascivio Design includes in important element of cross media marketing and funding – specifically in the cinematic or DVD film production. The execution of the game “story” creates the ideal co-marketing platform.
Marketing Strategy: An innovative and pervasive marketing strategy is designed to appeal not only to the existing industry, but to greatly expand the industry itself by appealing to new markets. Rather than needing an existing and stable franchise The Lascivio Design can build its own.
Return On Investment: The Lascivio Design encompasses many non-standard revenue options to shorten the ROI timeframe and increase the net return. It is built for the customers before anything else, with systems that ensure overall project profitability.
Contact us for more information, and a confidential glimpse of some of the secrets of The Lascivio Design.