Lascivio Project

Engineering the user experience

FOR THE FRANCHISE (IP) OWNER

The Lascivio Design does not borrow from the franchise, but adds to it instead.

There is an increasing trend in the PC game industry to “borrow” existing franchises or intellectual property and convert them into a game. This is because of the challenge the industry has had in knowing how to reliably appeal to its customer base.

The Lascivio Design turns traditional game design on its head. Rather than taking a franchise and making a game, we define a user experience and evolve the game to deliver it. By first understanding how the audience currently immerses into or enjoys an existing franchise we can effectively design an online experience that lets them continue and expand on their satisfaction.

This means that the franchise will not simply be another competitor, copy or emulation of the latest online success story, but a true innovation befitting its genre. More importantly the players of the game interact with the franchise and genre on a far more personal level than as merely observers (as they do in current games).

The franchise thus gains greater longevity and popular momentum, it increases its growth and evolution allowing it to increase branding in other markets.

Contact us for more information, and a confidential glimpse of some of the secrets of The Lascivio Design.